by Tee Schneider
I tossed it around a lot. I mean I certainly have enough to say about the sad, sorry state of consumerism. My father rants about the insurance companies and I rant about how we’re getting hosed every day. I rant about how there’s no marketplace accountability. It’s my thing. But in the end, I decided to go another way. I think Consumption Apocalypse is where we are right now. But in the interest of skating to where puck is going a la Wayne Gretzky, I wanted to find the thing above all things that I could learn about and write about that would in a tangible way prepare my daughter for the nature of the world she will grow up into. And then it dawned on me. It’s so obvious!
Let’s just do a quick round-up of few little goings on in the world today:
- There are flying cars, multiple of them, they have been flight tested and you might be able to buy one as early 2015 for the low, low price of a few hundred grand. Google it! Terrafugia, Aeromobil, Pal-V.
- Prosthetics, working guns, human organs, car part prototypes, working cameras, wearable clothing and shoes, stem cells, guitars, food, bionic ears, medical models, models of unborn babies and skin. What do these things have in common you might ask? Can you say 3D printing? Really. Even freakier is the fact that there are already several low cost 3D printers on the market starting at around $100. Seriously, Google it.
- You can still dunk in the dark, is the tweet that went viral when the stadium lost power during Super Bowl 2013. Oreo and her social media firm were poised to make this happen because they had already created a campaign that involved bits from the daily news. It was a game changer. Advertising in real time. But there’s a new viral in town. It’s been around for a while actually. Campaigns that focus on giving real people crazy, amazing experiences. This is the first one I remember seeing back in 2012 but if this year’s Super Bowl proved anything it’s that this trend has hit the mainstream.
Oh yeah, and in case you missed it, the WestJet Chrismas Miracle video was a biggie last year. Point being, advertisers will do pretty much anything to get into our pockets. We oughta know when someone’s putting the moves on us right?
- Speaking of social media, Snapchat. Pics, video, texts and drawing visible to a select group of contacts for a limited time… like from 1 to 10 seconds… and then it’s gone forever. Very popular amongst the young’uns today. More popular than Facebook so it’s heading to the mainstream.
- There’s a guy living without a heart. For real. Google Craig Lewis or, Man with no heart. No, you really should Google this one.
- If you think console and online gaming is something only nerdy boys do in their parents’ basements, you would be wrong. Gaming money is eclipsing movie at a factor of warp.
- Smartphones we wear as a watch, computers we wear as glasses, bracelets that kick our butts into gear. Please tell me you’ve heard of Google Glass at least. If you don’t know what I’m talking about you might want to Google it. Google Glass, Pebble, Nike FuelBand, Samsung Galaxy Gear. Think Star Trek, only real life.
- Prenatal DNA Sequencing. Yup. Exactly what you think it is. It’s not quite ready yet for general consumption but the idea is that this “non invasive” DNA sequencer can reveal the genetic code of a fetus. You know what I’m going to say next so do it.
- So we know about The Cloud, sort of, right? Using remote, clustered computers to run applications, process information and store data rather than doing so on a local server or a personal computer. In a web hosting environment, the clusters have built in redundancies so that if one machine tanks, the others take up the slack and you basically only pay for what you use. That’s sort of a quick and dirty explanation but how does it affect us?
- We actually already use Cloud based applications all the time like Dropbox, Skype, Google Apps and many more. Until now, we’ve used these types of services alongside our traditional purchased and locally installed software.
- Its like this. You know how you used to buy your copy of Microsoft Office on a disk and then install it on your computer so that you would have your Word, Excel, Outlook, Powerpoint etc. right there on your machine? And then it became more of a thing to buy Office through a reseller ie. pre-installed on your computer so you didn’t have a disk at all?
- #Forgetaboutallthat. Microsoft Office has moved into The Cloud. That’s right, going forward, you will pay to access their service via Cloud based subscription. About $10/month for 5 devices but you will always have the most up-to-date version. Other companies that have operated as traditional software companies are soon to follow. Adobe is already there and it’s pretty safe to say that this will be the new world order. I know you know this but… Google it.
- One more little thing, and it’s not so little by the way. You know how I keep saying Google it? There’s reason for that and the reason is this: Google is it. Google is taking over. The internet, social media, phones, (Android)… EVERYTHING. If you don’t know what I mean… here.
Interestingly, while writing this blog post a story broke that Mark Zuckerberg has big plans for Facebook which he claims will compete directly against Google as the worlds largest search engine. I’m simplifying a little bit but he basically contends that Facebook’s database of knowledge is way larger than Google’s and that it will provide an ability to answer questions that Google currently can’t like: “where do my friends like to shop?” The caveat: he estimates it will take Facebook ten years to accomplish this.
So that’s it. That’s my answer.
You should try saying that word. But I digress.
There’s stuff going on, and believe me when I say that the list I’ve given is only a tiny smattering of what’s actually out there. Let’s prepare our kids right. This is a conversation we need to be having and we all need to be versed. So, you know…get Googling so we can raise the next generation right. 🙂
Hey while you’re at it check these links too:
- I mentioned my cousin earlier. Here’s her blog: Sagecomm.com.
- MIT Technology review put out a pretty interesting round-up of 2013 tech advances. Check it out here. Some of this stuff will blow your mind.
- A good list article of some of 2014’s biggest social media trends from Julia Borgini at The Daily Egg.
Know of something you think should be on our collective radar? Drop me an email at *protected email*!
In case you missed it check out my first post, Buying A Bag Of Bread: The Most Important Decision Of Your Dang Life, and while you’re at it, subscribe to our mailing list and get the moo mailed straight to you!